NICE Actimize Named Generative AI Product of the Year Award Winner by GenAIToday and TMC

TMC announced that NICE Actimize’s Xceed 2025 has won the 2025 Generative AI Product of the Year Award, presented by GenAIToday and genaitoday.ai. Now in its third year, this award honors the breakthrough technologies redefining how businesses create, automate, analyze and operate through the power of Generative AI.

NICE Actimize’s winning Generative AI solution was its Xceed AI FRAML with AI agents in action.  Designed for financial institutions, Xceed AI Agents proactively detect fraud, streamline AML compliance, and accelerate investigations—so teams can stay ahead, focused and in control.

Notes Eric Tran Lee, VP and Head of Premier, NICE Actimize, “AI agents in banking should not be mysterious black boxes. Xceed AI agents are designed to be transparent, auditable and to always keep analysts in control.  When trust and compliance are built into the orchestration workflow, financial institutions and service providers can unlock efficiently without sacrificing oversight. We are proud to have Xceed AI FRAML recognized as a Generative AI product of the year.”  

The Generative AI Product of the Year Awards celebrates the innovators behind the applications, platforms, models, devices and infrastructure pushing the industry forward. Winning solutions demonstrate exceptional ability to transform workflows, accelerate decision-making, elevate customer engagement and unlock new levels of efficiency across industries.

“Congratulations to the winners of the 2025 Generative AI Product of the Year Awards,” said Rich Tehrani, CEO, TMC. “These companies are leading the charge in showing how Generative AI can solve real business challenges today. Their solutions are driving measurable improvements in customer experience, operational speed, quality and productivity. We applaud their innovation and look forward to their continued leadership as GenAI becomes an indispensable component of the modern enterprise.”